From seed words to a dataset

  1. Seed words

    A few words that name the topic.

  2. Every related search

    Every US search holding them.

  3. Monthly volumes

    Google volumes, four years back.

  4. Labels

    A topic tree and a trend label for each search, checked.

  5. Quality checks

    Gaps stop a build. Spikes get flagged.

  6. The dataset pack

    Docs, example queries, a brief for AI agents.

Then on to a data marketplace, or to your team.

What we offer

  • Ready-made search universes

    US topic datasets, sold through data marketplaces.

  • A universe for your topic

    Name a category or a brand. We map its searches.

  • Every Search For

    Size a topic’s search demand yourself. Free beta, by invitation.

  • Every Rising Search For

    Find the searches rising steadily in a topic. Free beta, by invitation.

Who is behind it

Demandography is run by Alex Papageorgiou, a search data analyst and former search strategy consultant at Google.

We are just getting started, with more universes and reports on the way. Want a topic mapped first? Write to us.